Pet food the Italian way

Alessandro Sala and his family run a young but highly committed company, Halas, which aims to grow in the increasingly demanding pet food market. After 20 years of working in and experiencing the pet industry, Alessandro Sala still has his own vision to communicate. In a pet food market where dealers and consumers are faced with increasing prices and declining food quality, Halas believes in a different idea: "The idea of defending the spending power of our more demanding and careful customers, and of offering real quality with our "Atalus" dog and cat foods and the unique Italian provenance of our carefully selected and controlled ingredients that make "Atalus" a high quality Italian product," Alessandro Sala states. All formulas, with chicken meat as the main ingredient, are specially researched by a staff of professionals. "Atalus" foods have been researched and designed to differentiate them completely from other competitors in the market in many respects:
 Made in Italy. All ingredients are carefully selected and controlled and of Italian origin.
Innovative manufacturing procedures to ensure a product that will never cause any food intolerance in dogs or cats.
Reasonable highly competitive prices, calculated to find favour with customers.
Appealing packaging. Preformed PVC for the small 4- and 2-kg packs, transparent paper for the 15-kg packs, all with micro-holes for optimum preservation of the food. And a highly emotional mix of pictures and colours for eye-catching and refined packaging.
Good profit margins for exclusive dealers and pet shop proprietors, to reward the commitment and loyalty of the distributors.
Halas is committed to a continuous quest for improvement, and to making world-famous Italian quality available in dog and cat nutrition too. The range of "Atalus" dog and cat foods offers a compact but complete set of formulas. They are all available in 15- and 4- or 2-kg packs:
"Atalus Dog Bilanciato" (Balanced Diet) is a complete dog food with chicken and rice, for dogs with a normal level of physical activity. It has been especially designed to provide the dog with a balanced diet. The recommended daily amount provides normal active or inactive adult dogs with all the vitamins, proteins, fats and mineral salts they need to stay fit.
"Atalus Dog Energetico" (Energy) is a complete dog food with chicken and rice, for dogs with a high level of physical activity. The recommended daily amount makes up for the substances the dog burns during physical…