Cat Chow brings therapy cat ‘Therapod’ to NYC

Cat Chow believes that cats have a profound impact on our mental well-being, and in honor of World Mental Health Day on October 10, the brand is launching the "Cats as Therapy Project" to promote mental well-being through the healing power of cats.

In partnership with Pet Partners, a leading pet therapy organization, the campaign kicks off in New York City with the Cat Chow Therapod, a mobile wellness pod that will offer college students – a group facing constant connectivity and social media pressure – relief from screen fatigue and a break from daily life by spending time with cats. The only requirement? Entrants must temporarily turn in their phones for admission.

Recognizing the healing power of cats, Cat Chow is rolling out the Therapod – a cozy, mobile space where college students ages 18 and up can enjoy a 10-minute session with a therapy cat in a quiet, welcoming environment. From 8 October 10 Friday, on World Mental Health Day, the Cat Chow Therapod will make stops across New York City near select college campuses: today from 10am-4pm ET at 100 Washington Square East, near NYU and 10 October from 10am-4pm ET at 113 W 60th St New York, NY 10023, near Fordham University. Appointment slots for the Cat Chow Therapod are open at bit.ly/catchowtherapod for college students who would like to try to secure a spot.

Outside of New York, cat owners and enthusiasts nationwide can visit catchow.com/catproject to explore the therapeutic benefits of feline companionship and learn more about the Cat Chow Cats as Therapy Project.