Mystery Shopper on the road

Not everyone patiently puts up with queuing and waiting, whether in a shop or a service company. Now a comparative study carried out by the Mystery Shopping Providers Association (MSPA) and the German company, Marktforschungs- und Beratungsunternehmen MSM, has revealed that the average waiting time at the checkout in France, Hungary and Sweden comes to seven minutes. It amounted to approx. 3.5 in Finland, Denmark and Britain, and 6 minutes in Germany. Independent of the length of time involved,  one in three German customers forced to wait in queues showed signs of irritation. Only the Irish were even more impatient, with 42 per cent of annoyed customers. The French, the Danes, the Belgians and the Hungarians displayed a particularly cool reaction.