Nominee Best Newcomer 2022

Strayz | Germany

Strayz wants to improve the lives of all stray animals worldwide and make its social pet food brand a global movement for animal lovers. (Source: Strayz)
Strayz wants to improve the lives of all stray animals worldwide and make its social pet food brand a global movement for animal lovers. 
30.06.2022

Strayz is the first social pet food brand with a big mission to improve the lives of all 680 mio street cats and dogs worldwide. The German company wants to make a difference with its social pet food brand Strayz. By selling species-appropriate organic pet food as well as fair fashion for animal lovers, the Berlin-based start-up collects donations for international animal welfare organisations using the buy-one-give-one model.

The social business was founded in November 2020 by former colleagues Madeline Metzsch, Saskia te Kaat and Stefanie Zillessen. The passionate team has already raised more than 200k in donations. In addition to its social mission, Strayz wants to disrupt the pet food industry. The founders believe that most pet food is more like junk food and not suitable for pets.

Organic food for cats
Organic food for cats (Source: Strayz)
Straiz founders
Straiz founders Saskia te Kaat, Stefanie Zillessen, Madeline Metzsch (left ot right) (Source: Straiz)
(Source: Hundegarten Serres e.V.)
(Source: Deseti Zivot Catrescue)

As Strayz wants to improve the lives of all stray animals worldwide, the company will also make its social pet food brand a global movement for animal lovers. The founders strongly believe that they can really make a difference together. Strayz started with the German and Austrian market and would like to add three more European markets in 2023. The company is also thinking about franchising its brand, which would enable it to grow faster.

Further information for download (pdf)

www.strayz.de

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