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Whitebridge acquires Grizzly Pet Products

Whitebridge Pet Brands has completed the acquisition of Grizzly Pet Products, maker of Grizzly pet supplements. Terms of the transaction were not disclosed. Whitebridge Pet Brands is backed by Frontenac, a Chicago-based private equity firm.

Grizzly Pet Products, founded in 2002 by Harald Fisker and with operations in Washington and Denmark, produces cat and dog supplements.

Whitebridge Pet Brands was founded in January 2015. The acquisition of Grizzly Pet Products, which was founded by the merger of Cloud Star, a leading pet treat manufacturer and Petropics, maker of Tiki Cat and Tiki Dog, is the fifth acquisition. Since then, Whitebridge Pet Brands has acquired Dogswell (2017) and Cardinal Pet Care (2020).

| 4 March 2021 | 12:16


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