News | Strong investor backing


Tractive expanding to the USA

Michael Hurnaus is CEO of Tractive.

Tractive, the leading European supplier of GPS trackers for dogs and cats, obtained growth financing of 35 mio dollars (approx. 29.5 mio euros) from American lead investor Guidepost Growth Equity at the end of May. The company aims to use the money to consolidate its existing market leadership in Europe and to develop and open up further markets for its pet locating device, focusing in particular on expansion to the USA. Tractive expects the USA to become its biggest single market in the near future.

Chris Cavanagh, general partner of Guidepost, and Andrew Wait, former managing director of Ancestry and, will join the board of directors at Tractive. Attila Balogh, former chairman and CEO of Partner in Pet Food (PPF), is also involved in the investment initiative.

With the new financing, Tractive intends to invest strongly in customer acquisition and product development. Andrew Bleiman is joining Tractive as executive vice-president for North America, while Martin Theissen, former marketing manager at Trivago, will shortly take up the post of vice-president of marketing.

Tractive will also invest in strengthening its market position in Europe further. This will include new offices for over 250 staff. These are currently being built close to the current company headquarters in Pasching.

| 6 July 2021 | 09:36

Post a comment

* Please complete the areas marked in red correctly and in full!.

(will not be published)

* obligatory fields

Latest news

Plaček Group tests new format

The Czech Plaček Group is testing a new distribution channel under the Zoomarket brand. The format is based on shops covering a retail area of View news...

Premiere in shopping mall

On 18 November, Fressnapf Austria opened its first City-concept branch in the Riverside shopping mall in Vienna's 23rd district. The new store covers View news...

Packaged Facts forecasts +6.4 per cent

Market research company Packaged Facts has published up-to-date figures for the pet product market in the USA in its "U.S. Pet Market View news...

Ceva Animal Health invites to live show

Ceva Animal Health is inviting viewers to an international live show tonight, 25 November, at 7.30 pm (UTC +1) to mark its 25th anniversary. The View news...

PET worldwide currend issue

Our service during the Coronavirus crisis

Whether in your home office or at work - during the Coronavirus crisis, the current issue of PET worldwide is available here free of charge for use on PCs and mobile devices.

Read e-magazine


© Pixabay, Gerd Altmann

Sustainability and environmental protection go hand in hand and are important priorities in every corporate culture. Scarcely any business sector has as many opportunities in this respect as the pet sector. Here, manufacturers present the latest concepts.

Take a look

PET retailers from D, A, CH

Update now!

PET Handel
The unique work on the German retail pet shops. Essential information for successful marketing, sales and field service activities. Loose-leaf collection incl. folders and database CD.
Order now

Actual economic data

Statistik Zoofachhandel

Dähne Statistik Zoofachhandel
It provides all the key performance indicators for the German PET industry.

Language: German
Order now


The latest news

Get the latest news about the PET industry weekly per email.

Just register