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PLMA offers online executive education programme

The Private Label Manufacturers Association (PLMA) announces its first online executive education programme. The curriculum is available for all levels of executives in the private label business and has been developed to fully understand the private label industry, the PLMA states.

Classes include lectures and interactive sessions. The interactive presentations are designed to fit the practical needs of sales, marketing, operations and management. The online programme will focus on current topics and upcoming trends including private label strategy, product development, scenario planning and retailer/manufacturer relationship, e-commerce and generational marketing.

PLMA's online executive education programme will be held on the mornings of 27 and 28 October. All classes will be conducted in English. Registration to attend is open to all PLMA member companies, retailers, and guests.

|22 September 2020 | 11:47


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