News | Acquisition


Musti ja Mirri buys Animail

Musti ja Mirri

Musti ja Mirri operates a network of 250 pet stores in Finland, Sweden and Norway.

Musti ja Mirri, the Helsinki-based pet food retailer, has announced its acquisition of Animail, an online pet food retailer based in Stockholm.

No financial details have been disclosed of the transaction, which will help Musti ja Mirri to attain a 20 per cent share of the market for pet food. It is reported in various online media that according to CEO David Rönnberg, the sector average for online retailing is 10 to 12 per cent.

The Animail online shop was established in 2007 under the direction of CEO Alexander Olsson. The company has received backing from investors such as Verdane, Nordic Etail and Optimizer Invest, who will now all leave the company, according to media reports.

|20 December 2017


Post a comment

* Please complete the areas marked in red correctly and in full!.

(will not be published)

* obligatory fields

Latest news

Nicki Hamilton joins Radio Systems

Nicki Hamilton has been appointed EMEA sales director at Radio Systems (Petsafe). This is a newly created role designed to boost the company's sales View news...

Musti Group announces “pawternity” leave

Musti Group, the largest pet supply chain in the Nordic countries, will be offering the possibility of paid, three-day parental leave for employees View news...

High expectations in Shanghai

The Shanghai International Pet Food, Supplies & Pet Health Treatment Fair will take place at the Shanghai New International Expo Center from 13 View news...

The new PET worldwide is out

The latest issue of international trade magazine PET worldwide focuses on an extensive review of the world-leading Interzoo trade show. New trends, View news...

International Pet Conference

The pet business in the digital age

9/10 October 2018 Park Inn by Radisson Budapest

 Register now

Exhibitor portraits Interzoo 2018

A great atmosphere, interesting new products and plenty of opportunities for networking: Interzoo 2018 in Nuremberg met all the expectations of the international pet supplies sector.


PET retailers from D, A, CH

Update now!

PET Handel
The unique work on the German retail pet shops. Essential information for successful marketing, sales and field service activities. Loose-leaf collection incl. folders and database CD.
Order now


Get the latest news about the PET industry weekly per email.

Just register