The frequency of online purchases also declined, as customers were no longer scared to go shopping in a regular store. The other reason was that the real income of Russians has decreased, which has forced customers to save on food, ready-made food, clothes and electronic devices.
At the opposite extreme, according to the analysts of Yandex.Market, pet product demand and average receipts continued to grow. The number of orders in this category increased by 13 per cent, and the average receipt grew by 15 per cent.