News | Global TV distribution


Important step for helping the mushing community

The Norway-based Antarctic krill‐harvesting company Aker Bio Marine has reached an agreement for its product Qrill Paws for distribution to worldwide media broadcasters, including the European Broadcasting Union (EBU), for the first season of the World Arctic Series 2020.

Qrill Paws is a functional ingredient for pet food und was created by Aker Bio Marine to promote the sport of long-distance dog mushing and to capture the world-class dog care that the sport is famous for. The Qrill Paws series is set to deliver a daily highlight show to broadcasters and news agencies, starting with the first race on 26 January, in Duluth/USA. The first season of the World Series consists of four legendary and historic dog races across the globe, ultimately determining the world's best dog mushers.

This is the first time the sport of dog mushing has entered strategic TV distribution globally, stresses Aker Bio Marine. Qrill Paws will be made available in over 100 countries by the world's leading news agencies, guaranteeing broad coverage of these spectacular races all over the world.

|23 January 2020 | 11:10


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