H. von Gimborn concludes strategic partnership

Signing the strategic partnership agreement (from left): Binyi Xu (chairman of 5Ctong Group) and Michael Baumgärtner (CEO of Gimborn Group).

The China International Import Expo is one of the world's foremost trade fairs, attracting around 150 000 trade visitors and 3 600 of the biggest companies across the globe. H. von Gimborn was represented by three brands, GimCat, GimDog and Biokat's, on the stand of 5Ctong, the new importer of von Gimborn products into the Chinese market.

While Chinese media representatives looked on, Gimborn Group CEO Michael Baumgärtner signed the contract to enter into a long-term strategic partnership with 5Ctong. "As one of the fastest-growing markets worldwide for pet food and cat litter, China plays a very important role for the Gimborn Group in international business," said Baumgärtner.

During the fair the company participated in various meetings with the German and Chinese governments as well as with the German Embassy in China.