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General Mills pet food sales hit 368 mio. dollars

General Mills' pet food segment, including Blue Buffalo, reached 368 mio. dollars in the first quarter of fiscal year2020 (Q1 FY20). While sales in both e-commerce and food, drug and mass market channels increased, pet speciality retail sales slipped.

The pet food sales were led by strong growth in the food, drug and mass market channel, although pet speciality retail sales declined. Net sales in all retail channels increased by double digits, while General Mills' pet foods gained market share. Net sales organic growth rate was 7 per cent higher in Q1 FY20 compared to the same period last year.

Within the food, drug and mass market retail channel, Blue Buffalo pet food sales increased by 50 per cent at retailer outlets that have carried the brand for more than12 months. E-commerce pet food sales also increased for General Mills. Along with market share gains, online sales of Blue Buffalo increased by 20 per cent. However, pet speciality retail sales of General Mills' dog, cat and other pet foods declined in Q1 FY20 by double digits, while losing market share.

|24 September 2019


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