News | Innovation Selection


Fressnapf Group seeking innovations

The aim of the campaign is ultimately to market selected products throughout Europe in the store network of the Fressnapf Group.

New functionality, sustainable production processes, innovative designs - the production landscape in the pet supplies sector is changing constantly. As European market leader in pet food and accessories, the Fressnapf Group regards itself as an innovation driver. It is therefore seeking new product ideas to give fresh impetus to the business and inspire customers in around 1 500 stores across Europe. These products, sought under the Innovation Selection label, can be presented between now and 18 May on the website

Fressnapf scouts will also be out and about at Interzoo in Nuremberg on the look-out for new and innovative products for the Innovation Selection and to speak directly to manufacturers. The aim is ultimately to market selected products throughout Europe in the store network of the Fressnapf Group.

| 4 April 2018


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