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European pet food industry CEOs discuss future trends

At its Annual General Meeting (AGM) in Prague, the European Pet Food Federation (Fediaf) held an inaugural meeting of its CEO Forum bringing together industry leaders to discuss and agree priorities with the aim of future-proofing the industry. The session was moderated by Andreas Steinle of the German Future Institute. The forum included 16 business leaders from 11 European countries and focused on long-term mega trends, including sustainability, globalisation and digitalisation, and how these could impact the pet food industry.

The delegates considered four scenarios related to the mega trends and how these could shape Fediaf's future strategy:

  • What if 95 per cent of your customers and their pets lived in urban areas?
  • What if 40 per cent of pet food is based on alternative protein sources such as insects or lab grown meat?
  • What if the EU passed a law that pet food production must be carbon-neutral?
  • What if 65 per cent of pet food is bought online?

The delegates agreed a follow-up session to help shape the work plan.

|25 June 2019


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