New: Wow Cat

With WOW CAT, Austrian family company PetCo offers well-balanced menus for cats with lots of fresh meat. High-quality protein, natural ingredients and valuable additives are combined according to recipes developed by veterinarians. All WOW CAT products are made without cereal, added sugar, or artificial colours.

“Our wet food range offers paté, sauce menus and fillets. In addition, as a snack or acceptance booster to the feed, there is soup with small pieces of fillet,“ explains founder Katharina Miklauz. In the second quarter, WOW CAT will expand its portfolio, including dry food variations as well as treats.

About Petco: the family business is celebrating its 10th anniversary this year. Katharina & Stefan Miklauz entered the pet supplies industry in 2014 with the brand DOG'S LOVE. Over the past decade, the dynamic duo has built up a sizeable brand portfolio. DOG'S LOVE and CAT'S LOVE cover the super-premium segment, WOW and WOW CAT reach dog and cat owners in the premium segment and PURE NATURE covers the premium entry-level price range.

www.wow.pet

Hall 7A, stand 506