Donath: assortment ­expertise like never before

Year-round wild bird feeding is not only the ornithological imperative of our time. For years, people's enjoyment of year-round wild bird feeding has guaranteed highly lucrative profits for the trade whenever top-selling retail concepts and top-quality feed come together. This is because the retail customer has learnt that better feed is eagerly eaten. And only feeding success tempts bird lovers to buy more, all year round!

Donath has been a traditional family-run company since 1964. For decades, the Donath brand has been synonymous with what is probably the longest-standing wild bird expertise in the trade when it comes to top-quality feed, reliability and outstanding retail expertise. The Donath brand stands for full-range expertise for all retail sectors and sales concepts. From specialist shops to large-scale retail outlets, from online retailers to export companies, Donath is always the first port of call for the precise packaging of premium-quality, highly customised retail ranges with strong sales potential. From dispenser-friendly bird food or quality bird food for sprinkling to popular fat balls, Donath produces all its premium wild bird food itself all year round, guaranteeing retailers the greatest possible security of supply.

The three Donath advantages for retailers:

- no need to secure quantities prematurely

- no long and annoying liquidity tie-up due to excessive early hoarders

- and maximum order security.

“Simply develop your business success with the sale of year-round wild bird feed in line with the actual trading trend in the calendar year, with Donath as a strong partner at your side,“ emphasises the company. It adds: “Want to set yourself apart from the competition? No problem with Donath's range of organic wild bird feed.“

The popular and highly hygienic Donath bucket ranges are used for impulse sales in the pallet cycle at key points in the trade. For effortless mixed feed pick-up at the POS, on the go, optionally as a classic 5 kg container or as a 1.75 to 2.8 kg customer tempter.

At Donath, the welfare of wild and garden birds always takes centre stage. With the help of special technologies, Donath also uses insect fat, just as it is part of the natural, species-appropriate diet of many of our native wild and garden birds. Insect fat gives numerous Donath recipes for wild bird food the flavour that is so popular with birds and a special incentive to eat. Repeat purchases are practically guaranteed!

Optimum shelf space, optimum sales. “Visit Donath wild bird food at Interzoo. Be inspired by Donath's promising new shelf presentation. We will be happy to talk to you and present it to you. The new Donath shelf concept - impulse merchandising like never before.“

www.donath-vogelfutter.de

Hall 3, stand 335