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What cats really want: Wow Cat has served as the feline counterpart to the successful Wow Dog line since early 2024. With its colorful design and wide range of wet and dry food as well as snacks, the brand appeals to cat owners who value quality, regional sourcing, and transparency. All products are manufactured in Austria and Germany – using preferably regional ingredients and fully declared recipes. The entire range is produced without grains, added sugar and artificial additives.
At the heart of Wow Cat is a high meat content, complemented by valuable ingredients. Whether single or mixed protein, Wow Cat delivers variety and flavor tailored to cats’ individual preferences. The latest addition to the range: Wow Cat Soft Sticks in Chicken, Beef and with Salmon! These air-dried treats were introduced only recently and are characterized by their soft texture, easy portioning, and high acceptance thanks to their smooth surface and the use of high-quality liver. What’s to come? Two new varieties of the popular Wow Cat sauce menus will be added to the wet food range: Tuna in sauce and Duck & Chicken in sauce – tasty, high-quality complete meals with extra sauce, providing cats with valuable nutrients, vitamins, and healthy protein.
Fine food for fine cats
For true feline gourmets, Petco offers Cat’s Love – a fine food line for fine cats. Launched in 2017 as a super-premium cat food brand and counterpart to the popular Dog’s Love range, Cat’s Love features grain-free recipes with high meat content and natural additions such as oils and herbs. The well-curated assortment covers all daily nutritional needs – from balanced wet and dry food to Pure Filets and freeze-dried Pure Bites for a special treat in between.
Both brands represent uncompromising quality and natural recipes – reflecting the values of family-run Petco, a part of Vafo Group since 2024.
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