Using synergy effects

All-Home announced in a statement, posted on the Philippine Stock Exchange, that it had started operations for Pet-Buddy, its pet care brand which operates as a premium pet supplies shop, grooming centre and day care facility for animal companions. It added that this came after pet adoption rose in the country at the onset of the pandemic, which restricted the populace to their residences for a period of two years. “Pet supplies find a natural home in the full-line offering of All-Home, and figure heavily in current revenue splits in the chain’s DIY Lifestyle category,” the company said. It added: “The All-Home value offering carries an elevated customer experience, and this approach is extended in its Pet-Buddy concept.” The company opened a pilot store south of Metro Manila last year. Four more outlets, all on the outskirts of the capital, were scheduled to open this year.

Speaking about the product selection of Pet-Buddy, the company’s vice-chairman Camille Villar noted that Filipinos attach importance to sourcing the right products and services for their pets, which are considered family members. “Our customers display a sense of care and responsibility for their pets, and by leveraging our own expertise in providing elevated experiences to our customers, we are confident in our ability to delight pet owners with our newest concept.”

All-Home said that Pet-Buddy stores were classified under its small speciality format. With the launch of the four outlets, the store network will grow to 62. Of these, 23 are mall-based and 18 are freestanding outlets, while 21 are speciality stores. “With the commitment to serve its customers better, it continuously explores new concepts that complete its full-line offering of customers’ home needs,” stated the company.

Although All-Home is so far the only home improvement chain in the country that directly operates a pet store, its competitors also sell pet supplies in their outlets…