Adding nutritional superiority to pet foods

For 20 years, the PPN team of pet nutritionists has combined their expertise with innovative pet premixes to help pet food businesses and their brands to achieve vital nutritional and competitive advantages. These might be nutritional improvements, new product developments, product range reviews and relaunches or least-costing of existing pet foods to enhance profitability. The company works across all companion animal groups: dogs, cats, horses, small animals, ornamental fish and birds, and possesses the nutritional expertise to support and add value to every species. Each dedicated pet nutritionist has their own specific area of expertise and will work closely with manufacturers and brands on an ongoing basis – in effect acting as an integral member of the latter’s own team. The PPN team works with some of the smallest brands and right up to multinational pet food brands, adapting the way it works to each situation and having the ability to partner with and service any size of customer. The company is part of Associated British Foods, a multi-billion pound nutrition business (see below in the box “Premier Nutrition History”), and is naturally an information hub, receiving and gathering the latest relevant nutritional information from around the world. By partnering with PPN, customers benefit from accessing the latest trends, discoveries, news and innovations that will help to take their pet foods to the next level. Bespoke pet premixes As part of the complete nutritional service, PPN will specify a bespoke premix (vitamins/minerals/micro-ingredients/neutraceuticals) to ensure the developed pet food is complete, balanced and a high-performance product. By doing so in partnership activities, the PPN team is able to incorporate decades of its pet food experience and intellectual property, giving the partner pet food brands a commercial advantage. Pet premix manufacture is centred in Premier Pet Nutrition’s head office in Rugeley, Staffordshire (UK). Product quality and safety are fundamental to both premix specification and manufacture. The specially-designed, residue-free premix manufacturing process gives complete confidence in the final product. All premixes are processed and blended in sealed stainless steel totes (2 tonne capacity steel cubes) that are filled, mixed and discharged without the use of augers, elevators, belts, blowers or any of the usual methods that can result in cross-product contamination. If a 1 500 kg batch of premix is…