Edgar & Cooper is advertising dry food containing fresh meat, which is gently cooked and processed as little as possible, along with healthy extras. Another plus point cited by the company is its packaging of 100 per cent biodegradable materials. This consists of a mixture of FSC paper and an innovative bioplastic derived from potatoes.
Claiming to have already sold over five million bags throughout Europe, the company promises to donate one per cent of its annual sales to its independent non-profit foundation, which provides support for dogs and cats in need across the globe.