Quality from a family firm

With its Dog's Love assortment, Vienna-based family firm Petco aims to provide top-quality dog food for canines. In 2017, just two years after Dog's Love was created, the founding team of Petco was able to celebrate a special success. In an independent appraisal conducted by the Öko-Test journal, the organic beef product Dog's Love Bio Rind was the only moist food out of 15 varieties tested to be awarded the grade "Very good". For company founders Stefan and Katharina Miklauz and Manu Breidenbach, this was not a reason to rest on their laurels, however.
"With Dog's Love, every owner will find the right product for their four-legged companion," says Stefan Miklauz. The company's portfolio now also includes the Cat's Love and Wow! Brands. "The continuous development and optimisation of our products is at the forefront of all our operations," Stefan Miklauz states.

Because the company is managed by its owners, modifications, innovations and process sequences are realised fast and without bureaucracy, benefiting both consumers and retailers. "Any changes made today can be on the shelf and in the dog bowl virtually tomorrow," adds Stefan Miklauz.

The starting point for the Dog's Love moist food lines is the production process at a food factory in Styria. A steady stream of information about all processes is received in the Vienna office, and constant communication takes place with customers. "We know exactly which products our customers want, which are our current bestsellers and where we can perhaps make improvements, because our customers speak to us directly," comments Katharina Miklauz, head of product development.
The latest addition to the Dog's Love product portfolio is the Canna Canis line. This comprises moist food, treats and a herbal blend enhanced with organic hemp from certified EU industrial hemp varieties, plus a hemp oil. "Our highlight is CBD oil containing five per cent CBD. It utilises the valuable properties of hemp and CBD for the health and welfare of dogs," says Katharina Miklauz.