Pioneer in new food trends

Solid Gold was founded by Sissy Harrington-McGill. In the early 1970s, she decided her dogs deserved a nutritious, natural food. 
She developed the first formula from natural ingredients in 1974. It was named Solid Gold Hund-N-Flocken dog food and was the flagship product of the company. Today, over 40 years later, the product range of Solid Gold comprises a well-developed line of natural and holistic dry foods, canned foods, treats and supplements for dogs and cats. The products are free from any artificial preservatives, meat-by-product meal, corn, wheat, soya, sugar or added flavours, according to the company.

Solid Gold pet food products are made in the US. The tuna-based canned cat foods are made in Thailand. "At Solid Gold, we're always looking for ways to build upon our 40-year tradition and expertise to provide best-in-class products and formulations designed to ensure an uncompromised level of holistic pet nutrition," says Bob Rubin, CEO and president of Solid Gold.
The company points out that Solid Gold is the country's first holistic pet food brand, and it can also be described as a pioneer with regard to the introduction of other products too. In 2006 Solid Gold launched its first grain-free dog food, following this four years later with its first grain-free cat food. The foundation of the company's core line of dry food formulas includes nutrient-dense superfoods, high-quality proteins and wild-caught ocean white fish meal. These premium ingredients, in conjunction with a proprietary holistic approach, work together to deliver unparalleled transformational nutrition for dogs and cats, stresses the company.
Solid Gold was recently awarded the top honour for package design innovation, receiving the Package Design Best of Show Award at the 2017 PAC Global Leadership Awards in Malaysia. The pet food company also received the Gold Award for Brand Marketing, Brand Revitalisation-Non-Food. The awards were based on enhancements made to its core line of products in 2016.

While many pet food manufacturers of grain-free products add potatoes as the sole source of carbohydrate, Solid Gold relies on potato-free nutrition in some of its products. The Solid Gold portfolio of dog and cat foods currently includes 16…