Henry Bell with a number of appointments

Henry Bell, the family-owned pet and wild bird food producer, has set up a dedicated division to support its newly launched Henry Bell Wild Bird Care brand. The company has also bolstered its ranks with a number of high-profile appointments to support the brand's growth.Tony Clare has been named commercial director of the new division and will spearhead the new team. Tony's most recent role was as supply chain and procurement director at Gardman. He will be supported by David West, supply chain director. David has over 15 years of experience in senior procurement and supply chain roles within major blue chip and retail businesses such as SuperDry, Pernod Ricard and L'Oréal. David joins Henry Bell from Gardman, where he oversaw the inbound supply chain.The sales team has also been boosted by two senior appointments. Trudi Austin joins from Gardman, where she was national account manager. She will work alongside Paul Barker, who will be responsible for the GCI and GCG channels.