In partnership with Vital, Yarrah has developed a programme of marketing activity to support retailers ready to create or expand their organic range. Stockists will be able to order a free-standing display unit (FSDU), which stocks a selection of products from across the range. With each FSDU purchase, a marketing support budget will be available to help drive customers to the shop, the company states.
Based in Sheffield, Vital Pet Group is a partner for over 200 brands and stocks around 20 000 products. It has over 35 years of experience of wholesaling to the independent specialist pet and aquatic trade.