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There are plenty of successful companies in the pet supplies sector. Apart from Fressnapf, however, Zooplus is the only pet product retailer to have succeeded so far in revolutionising the market and exerting a significant influence on it.
Europe's leading online retailer of pet products was only established 20 years ago. If the difficult road that Zooplus had to negotiate in the early years is recalled, then the success story now being written by the company is all the more remarkable and impressive. Every single one of the key indicators published in the 2018 financial statement merits the utmost respect: sales totalling 1.34 bn euros, 6.77 mio active customers, 2.91 mio new customers, 24.5 mio orders and a presence in 30 country markets.
And yet Zooplus cannot rest on its laurels. Last year's pre-tax earnings amounting to -2.3 mio euros, which contributed to the significant fall in the company's share price in the first half of 2019, shows that it is not only Zooplus's sales that are steadily growing, but also its costs for marketing, logistics and staff. Nothing can be created from nothing, not even in online retailing.
Where will its onward journey take the pure player that has become accustomed to success? Overall sales will probably tail off somewhat in the next few years, which is less to do with Zooplus and more to do with the general situation in the markets and an impending financial crisis. In the view of most analysts, the trading price is not likely to reach any dizzy heights in the coming years.
Europe's leading online retailer of pet products was only established 20 years ago. If the difficult road that Zooplus had to negotiate in the early years is recalled, then the success story now being written by the company is all the more remarkable and impressive. Every single one of the key indicators published in the 2018 financial statement merits the utmost respect: sales totalling 1.34 bn euros, 6.77 mio active customers, 2.91 mio new customers, 24.5 mio orders and a presence in 30 country markets.
And yet Zooplus cannot rest on its laurels. Last year's pre-tax earnings amounting to -2.3 mio euros, which contributed to the significant fall in the company's share price in the first half of 2019, shows that it is not only Zooplus's sales that are steadily growing, but also its costs for marketing, logistics and staff. Nothing can be created from nothing, not even in online retailing.
Where will its onward journey take the pure player that has become accustomed to success? Overall sales will probably tail off somewhat in the next few years, which is less to do with Zooplus and more to do with the general situation in the markets and an impending financial crisis. In the view of most analysts, the trading price is not likely to reach any dizzy heights in the coming years.
The European online market leader must not fear the future, however. What stands the company in good stead is its ability to overcome even difficult situations, otherwise Zooplus would not have survived the crash of the new market at the start of this millennium. The business model with its efficient structures is sound. The logistics work. And probably no company in the pet supplies business understands as much about online marketing and using social networks as Zooplus. With the creativity Zooplus boasts, the company inspires great confidence for the future.
Ralf Majer-Abele
Ralf Majer-Abele
Print - digital - online
