News | Big hike in sales


Zooplus hot on the heels of Fressnapf

Business was booming at Zooplus in the last financial year.

Zooplus, Europe's leading online retailer of pet products, remains hot on the heels of Europe's foremost pet store chain Fressnapf. The Munich-based e-commerce company increased its sales revenue on the basis of provisional figures by 21 per cent in fiscal 2018 to 1.342 bn euros.

Above-average growth was achieved in the food segment, which now accounts for an 85 per cent share of sales at Zooplus (2017: 83 per cent). Sales here grew by 23 per cent. Zooplus managed a sales increase of as much as 35 per cent last year with its private labels. The share of sales generated by this category, which Zooplus describes as having a particularly high profit margin, grew to 14 per cent.

A primary reason for the high growth rate, according to Zooplus, is the high level of loyalty of its existing customers, along with the satisfactory trend in new customer business in the fourth quarter. In the final quarter of 2018, 722 000 new customers were registered, 21 per cent more than in the third quarter.

The company highlights its progress in Poland, where sales rose by nearly 40 per cent to over 100 mio euros and Zooplus now has a share of the overall market running into double digits.

|31 January 2019 | 13:58


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