News | Pet food


Vafo Praha steps in at Allco

Allco Heimtierbedarf

Happy to be working together: (from left) marketing manager Mira Zimberlin, managing director Jörg Lefers (both Allco Heimtierbedarf), managing director Pavel Bouška and project manager Michal Vinický (both Vafo Praha).

The Czech pet food manufacturer Vafo Praha has acquired a majority share of 70 per cent in Allco Heimtierbedarf.

The announcement was made at a press conference on 6 December. Both companies are family-owned and have a good reputation in the pet supplies sector.

In future Allco Heimtierbedarf will sell products of Vafo Praha in Germany and Austria, kicking off with the Carnilove brand for dogs and cats and the small animal food brand Brit Animals in January.

With sales of 120 mio euros in 2016 and a presence in 66 countries, Vafo Praha will probably market products from Allco Heimtierbedarf internationally following Interzoo.

Jörg Lefers will remain managing director of Allco Heimtierbedarf. Two more people will also be added to the three-strong field sales team.

The insolvency proceedings under self-administration for Allco Heimtierbedarf were terminated on 31 December.

|14 December 2017


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