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Supreme Petfoods uses in-house expertise to grow US business

An expanded team of sales and marketing professionals is in place.

Supreme Petfoods has brought its USA sales and marketing functions in-house. This will allow the company to meet the needs of distributors, retailers and veterinary practices throughout the USA more efficiently and effectively and leverage its expertise and knowledge of the needs of small pets. The existing teams providing support for the UK and Europe will stay in place and continue to provide a dedicated service for these areas.

An expanded team of seven sales and marketing professionals has been in place since the start of 2018 and is servicing the US market from its base in the UK office. A full programme of promotional support and a US-specific marketing calendar has been developed. A new CRM and sales process has also been introduced, improving Supreme's communications about promotions, deals, special offers and new product launches, to best practice standards.

|17 April 2018


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