Strong growth in selling pet products online

Photo: Pixabay, soyvanden

Media sources in the Italian pet sector are reporting the results of a study by the price comparison company Idealo, according to which the online trade in pet products in Italy is expected to grow on average by 55.5 per cent this year.

The study indicates that the pet product offering for dogs has increased by 136 per cent compared with 2017, including 77 per cent on food alone, followed by an increase of 97 per cent for cats, of which food accounts for 46.3 per cent.

For the aquatics segment, the study reports an increase of as much as 228.5 per cent, with the emphasis on filter and pump technology, accounting for 48 per cent. An increase of 91.3 per cent is forecast for the cage bird segment, 87.7 per cent for small animals and rabbits and 20.5 per cent for equestrian products.