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Petco launches a new speciality retail concept

Further stores are already in the pipeline. Here a graphic of the first store in San Marcos, CA. Photo: Petco

Petco has launched PetCoach, a new speciality retail concept in San Marcos, California. The concept focuses in particular on services such as grooming, day care, veterinary services, advice on feeding etc. and will serve initially as an experimental store to study the requirements of the customers. The new speciality retail model will activate Petco's PetCoach platform, which has only been available hitherto online.

At around 1 100 square metres in size, the first PetCoach outlet is smaller than a typical Petco pet store. Two thirds of the retail area is reserved for the aforementioned services, while the remaining space will be used to sell products. In addition, PetCoach offers a membership scheme that gives free veterinary visits and discount on certain product categories for 9 dollar per month. The store design highlights the service offering, affording a clear view of each of the zones and providing meeting points for personal interaction.

| 7 August 2018


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