News | Germany


Pet supplies market generates sales worth 10.7 bn euros

Pet owning in Germany generates annual sales of 10.7 bn euros. This is the figure estimated by economist Prof. Dr Renate Ohr of the University of Göttingen in her "Pet Study 2019".

"The study shows that estimated annual sales in the last five years have risen by 1.6 bn euros," explained Prof. Ohr. Of the total of 10.7 bn euros, dog owning accounts for around 5.6 bn euros and cat owning for 3.9 bn euros. Together with the sales generated by other types of pet such as cage birds, hamsters, guinea pigs or fish, pet owning in Germany is responsible for the creation of roughly 210 000 full-time jobs.

Over half of the total annual sales comprise expenditure on pet requisites (5.7 bn euros), thus on food and accessories. Owners invest over 3 bn euros in the health of their pets, including in alternative medicine and insurance.

|19 September 2019


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