The study also states that super-premium products above all will become the top-selling products, with natural recipes and scientifically researched products particularly in demand. The advance of bones and raw food products and products offering alternative sources of protein is also striking, according to the study.
Furthermore, e-commerce trends are important. The entire pet food market is also bolstered primarily by globally operating companies such as Nestlé Purina, Mars, General Mills (Blue Buffalo) and Colgate-Palmolive (Hill's).