In keeping with custom, PATS Telford honoured the originators of innovative new products in various categories at this year's show also. The jury, consisting of a team of expert pet retailers, faced the tough challenge of choosing from 300 new products entered.The new product award winners were:Cat products: Tailor-Grace with its Huskaloo Coconut Cat Litter;Dog products: Cotswold Raw with its raw food product Butcher's Block;Dog treats: Naturaw's 100 per cent natural dog treats Louis & Ada Natural Treats;Dog accessories and toys: Ancol with its toy product Jawables Bad Boys;Dog harnesses, leads and dog wear: Vetfleece for its AK-9 dog lead;Small animal and bird products: Mr Johnson's and its Henry Bell Sterling 3-in-1 Squirrel-Proof Feeder;Pet care products: Doggy Rade for its isotonic rehydration drink Doggy Rade Pro;Grooming products: Henry Wag's noodle drying towel in display unit;Business services: Memorials for Your Pet with a personalised memorial hanging sign.