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New International Private Label Yearbook now available

The PLMA's new 2019 International Private Label Yearbook is now available. Developed in conjunction with Nielsen, it contains volume and value market share for more than 7 000 product categories in 20 countries.

First published in 1998, the International Private Label Yearbook is more than statistics, however. It helps to identify categories where additional store brand penetration is possible. The yearbook can be accessed by PLMA members and registered retailers and wholesalers.

|13 June 2019


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