New FEDIAF Code of Good Labelling Practice

With the assessment of the FEDIAF Code of Good Labelling Practice for Pet Food by the EU Standing Committee for Animal Nutrition, the FEDIAF Code receives official recognition as a practical tool for industry and authorities for guidance on how to label pet food products - for the benefit of pet owners, for a level playing field within industry and for control authorities.The FEDIAF Code clarifies questions such as: How to label ingredients or additives? Which consumer-friendly terms should be used? What stands behind the legal terms "meat and animal derivatives" on the label? How are concentrated, dried ingredients mentioned on the label? Is it allowed to highlight functional health benefits of pet food products? How do labelling rules apply to online trade and promotions?A large section of the code is dedicated to explaining how to make product claims and how these must be scientifically substantiated and accurate, truthful and understandable for the purchaser. The code, effectively implemented and used by national authorities, is thus also a tool to avoid misleading claims and to create a level playing field between industry operators.As the next step, FEDIAF will work on a detailed digital training package aimed in particular at pet food companies and authorities to promote the code's uniform application throughout the EU.