News | Takeovers


Nestlé acquires majority holding in Wamiz and


Nestlé has agreed to acquire a controlling interest in Wamiz and

Nestlé has agreed to acquire a majority holding in Wamiz, the leading French platform for digital media for pet owners, which is based in Paris.

Wamiz was established in 2009 by the two entrepreneurs Adrien Magdelaine and Adrien Ducousset. In the last few years it has become the digital reference platform for dog and cat lovers.

The advertising activities of Wamiz and all of its other operations will continue to be run independently of one another. The organisation of Wamiz remains unchanged. The two founders and their team of 16 staff will continue to run the business with the same entrepreneurial spirit that has made the platform successful. The terms of the deal have not been disclosed.

Nestlé has announced that the company has also acquired a majority holding in

Tails is a dog food business based in Great Britain that offers products directly tailored to the consumer. Given the rapid growth in personalised nutrition, the interest acquired by Nestlé Purina in this new digital business offers significant growth opportunities for both firms.

|30 April 2018


Post a comment

* Please complete the areas marked in red correctly and in full!.

(will not be published)

* obligatory fields

Latest news

Zooplus backs higher sales growth

Europe's leading online retailer of pet products, Zooplus, increased its sales in the first quarter of the current financial year by 13 per cent to View news...

Bricks and mortar retail grows in the EU

The consumer research body GfK expects nominal sales growth of 2 per cent for bricks and mortar retailers in the 27 EU states (not including the UK) View news...


PetIQ plans to acquire Perrigo Animal Health

PetIQ, a pet medication and wellness company, plans to acquire Perrigo Animal Health in a 185-million-dollar deal. The deal is expected to close View news...


Petco opens its first-ever pet food kitchen

Petco has opened an upscale pet food kitchen at its recently remodelled flagship in Manhattan's Union Square neighbourhood where shoppers can View news...

PET retailers from D, A, CH

Update now!

PET Handel
The unique work on the German retail pet shops. Essential information for successful marketing, sales and field service activities. Loose-leaf collection incl. folders and database CD.
Order now

Actual economic data

Statistik Zoofachhandel

Dähne Statistik Zoofachhandel
It provides all the key performance indicators for the German PET industry.

Language: German
Order now


Get the latest news about the PET industry weekly per email.

Just register