Manna Pro acquires Doggies Dailies

Manna Pro Products, the US St. Louis-based manufacturer and marketer of pet care and nutrition has acquired Doggies Dailies, a family-owned and -operated online pet brand that offers premium nutritional supplements and wellness products for dogs. "Doggie Dailies has built an impressive brand of premium wellness products and a loyal online community of raving fans," says John Howe, CEO of Manna Pro. "Their deep commitment to a happy, healthy life for pets and pet parents intersects perfectly with Manna Pro's mission of nurturing life." Manna Pro points out that Doggie Dailies is one of the fastest growing pet wellness brands online, rapidly building market share in the increasingly relevant e-commerce channel. Doggie Dailies deepens Manna Pro's strong position in pet care, building upon the company's recent acquisitions of Hero Pet brands and Promika flea & tick brands. Manna Pro is owned by investment vehicles managed by Morgan Stanley Capital Partners, the middle-market-focused private equity business of Morgan Stanley Investment Management, which acquired it in December 2017. Doggies Dailies is Manna Pro's ninth acquisition in the last five years.