They are urging vets and retailers to get behind the new campaign by accessing free online resources to help them organise and promote their own digital events in support of this year's GPAW campaign, taking place from 22-28 March.
GPAW has been created by Burgess Pet Care alongside campaign partners the RSPCA, Wood Green The Animals Charity, Blue Cross and the PDSA. This year's campaign will take place digitally as a virtual festival and will include educational videos, live streams, and Q&As with experts and veterinary professionals.