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Fressnapf aiming for more dynamic pricing

Fressnapf

Fressnapf wants to discover which products are more closely price-watched by customers.

The Fressnapf pet store chain intends to adopt a more dynamic price structure both in its online shop and in its bricks-and-mortar stores in the future.

To achieve this it is using the American software Dynamic Pricing. This analyses the prices at Fressnapf and its competitors; a self-learning algorithm then examines which products are more closely price-watched by customers and which are less so.

The software should help Fressnapf to optimise its pricing and could prompt the company to change the price of certain products on a daily basis, for instance if a competitor runs a special offer.




|30 April 2018

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