News | New software

Back

Fressnapf aiming for more dynamic pricing

Fressnapf

Fressnapf wants to discover which products are more closely price-watched by customers.

The Fressnapf pet store chain intends to adopt a more dynamic price structure both in its online shop and in its bricks-and-mortar stores in the future.

To achieve this it is using the American software Dynamic Pricing. This analyses the prices at Fressnapf and its competitors; a self-learning algorithm then examines which products are more closely price-watched by customers and which are less so.

The software should help Fressnapf to optimise its pricing and could prompt the company to change the price of certain products on a daily basis, for instance if a competitor runs a special offer.




|30 April 2018

SEND
 PRINT 

Post a comment

* Please complete the areas marked in red correctly and in full!.



(will not be published)

* obligatory fields


Latest news

Hero pet brands now available at Miazoo

Hero Pet Brands has signed a contract with Miazoo, the leading distributor of pet products in Bulgaria. Miazoo has been importing pet food and View news...

European pet food industry CEOs discuss future trends

At its Annual General Meeting (AGM) in Prague, the European Pet Food Federation (Fediaf) held an inaugural meeting of its CEO Forum bringing together View news...

Tiendanimal opens three at a stroke

The Spanish pet store chain Tiendanimal is opening three new stores all at once this week. One is being opened in the Parque Comercial 'On Plaza' in View news...

Allen Fujimoto joins True Leaf

Allen Fujimoto, former Petco executive, is joining True Leaf as senior vice-president of operations. He will develop and implement new processes and View news...

PET retailers from D, A, CH

Update now!


PET Handel
The unique work on the German retail pet shops. Essential information for successful marketing, sales and field service activities. Loose-leaf collection incl. folders and database CD.
Order now

Actual economic data

Statistik Zoofachhandel


Dähne Statistik Zoofachhandel
It provides all the key performance indicators for the German PET industry.

Language: German
Order now

Newsletter

Get the latest news about the PET industry weekly per email.

Just register