Florian Gschwandtner back at Tractive

After taking a year out since leaving Runtastic and Adidas, Florian Gschwandtner has returned to Tractive as chief growth officer. He will help the start-up to continue growing.
Gschwandtner founded the company back in 2012 together with Michael Hurnaus, Michael Lettner and Michael Tschernuth. He was previously involved in Tractive in the capacity of investor and adviser, but will now go straight into an operative role.
Tractive is the world market leader in the field of GPS tracking and activity tracking for dogs and cats, selling its first GPS trackers back at the start of 2013. More than 80 people from 20 countries are employed at Tractive.