News | France
BackEurazeo invests in Ultra Premium Direct
The Paris-based private equity company Eurazeo intends to invest 68 mio euros in the French pet food company Ultra Premium Direct as majority shareholder. Eurazeo was formed in 2001 by a merger between Eurafrance and Azeo, which were originally holding companies of the Lazard Group in France.
Established in 2013, Ultra Premium Direct is regarded as a leading company in the French market for premium pet food. It markets dog and cat food directly to consumers in a number of European countries.
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Products of the year 2020/21
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Sustainability and environmental protection go hand in hand and are important priorities in every corporate culture. Scarcely any business sector has as many opportunities in this respect as the pet sector. Here, manufacturers present the latest concepts.
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