News | Humorous response to Brexit
Back“Diplomatic immunity” for 20 petfluencers
Pet store chain Fressnapf has come up with a humorous response to Brexit on Instagram. Following a tightening of entry regulations for British pets by the EU, the retailer has been swift to react by granting "diplomatic immunity" to 20 German petfluencers with British roots. Wide-reaching Instagram accounts are proudly presenting to their followers the travel documents of their British Shorthair cats, beagles, terriers etc. The four-legged companions are now officially ambassadors of good taste.
The idea and its implementation came from the Tony Agency, which specialises in petfluencer marketing. A host of enthusiastic comments on Instagram are a testament to how well the initiative has been received.
Fressnapf and Tony have already set creative standards with influencer initiatives in the past. Their #frauchentag, when 30 cats and dogs sent their female owners a personal handwritten letter for Mother's Day, received extensive recognition as the best influencer communication.
The campaign triumphed in the PR Report Awards 2019, the German PR Award 2020 and the German Award for Online Communication 2020.
- Appointment PFMA names Greg van Praagh as chairman
- Annual press conference Fressnapf grows significantly in all channels
- 2 mio-euro bonus The Fressnapf Group rewards its staff
- Distributing exclusive brands Fressnapf cooperates with international partners
- Fressnapf management team Dr Johannes Steegmann succeeds Folkert Schultz
Latest news
“We have a lot to offer as a partner"
Fressnapf wants to expand into new countries. The company is primarily considering Eastern Europe. As an alternative to new national companies, View news...
"In 2021 we will continue to attack"
The Fressnapf Group achieved an annual turnover of more than 2.5 bn euros in the anniversary year 2020, when the specialist retail group celebrated View news...
Pet Store Conad on course for expansion
Italian pet store chain Pet Store Conad has announced that it achieved turnover of around 40 million euros last year. In addition, 26 new stores were View news...
Consolidated sales up by 20.3 per cent
Consolidated sales at the internationally operating Hornbach Group rose by 20.3 per cent to 1.371 bn euros in the third quarter of 2020/21 (September View news...
Our service during the Coronavirus crisis
Whether in your home office or at work - during the Coronavirus crisis, the current issue of PET worldwide is available here free of charge for use on PCs and mobile devices.
Products and concepts for the pet industry
The coronavirus crisis is not the end. What the leading companies offer for the next few month.
PET retailers from D, A, CH
Update now!
|
|
PET worldwide 5-6/2020
Newsletter
Get the latest news about the PET industry weekly per email.
Post a comment
* Please complete the areas marked in red correctly and in full!.