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Chewy moves into pet health

Online pet food retailer Chewy is moving towards higher gross margin products, such as veterinary products, with the creation of Chewy Pharmacy. "Our move towards pharmaceuticals and other medical products mirrors pet food companies' moves into veterinary services and may serve similar economic goals," states the company.

Chewy has active user profile data for millions of pet owners, enabling the company to personalise the shopping experience for each customer. The addition of health and wellness needs to Chewy profile data may create links between pet owners and the veterinary community.

|17 October 2019


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