News | Online shop


Amazon introduces new private label pet food

Amazon is increasing its private label involvement in the pet food market with its Lifelong brand.

Amazon means business. The online juggernaut has brought out Lifelong, another own brand of dry and moist food for dogs and cats. The dry food Lifelong Complete is available for medium and large dog breeds as a 15 or 10 kg pack or as a 5 kg sample pack. For small dog breeds and for cats, the dry food comes in 10 or 9 kg packs and as a 3 kg sample pack. Two flavours are currently offered, Salmon & Rice and Chicken & Rice.

Lifelong Complete moist food for dogs and cats is available in a packet containing 96 portions or as a sample pack with 24 pouches. Each pack contains four different flavours. For cats it comes as a fish, meat and mixed selection in jelly or sauce, with beef, game, chicken, poultry, hake, turkey, salmon, duck, cod, whiting or trout. The dog food is available as a meat selection in sauce or jelly, with beef & vegetables, chicken & vegetables, poultry & lamb and beef & chicken or beef, chicken, turkey and lamb.

A 10 kg bag for cats and the 15 kg bag for dogs each cost less than 30 euros.

|17 January 2019


Post a comment

* Please complete the areas marked in red correctly and in full!.

(will not be published)

* obligatory fields

Latest news

Pets at Home reports positive trend

Pets at Home has reported a positive trend in its business for the 52-week period up to 28 March 2019. The outcome of the financial year exceeded the View news...

The Petshop opened a new 5 000 m² store

The Petshop store chain opened a new 5 000 m² store in Dubai Investment Park at the end of April. According to the company's statement, this is the View news...

Canadian and Spanish buyers at next Meet the Buyers event

The next event in the Meet the International Buyers programme, organised by the Gardenex and PetQuip associations, will take place at the View news...

Zooplus backs higher sales growth

Europe's leading online retailer of pet products, Zooplus, increased its sales in the first quarter of the current financial year by 13 per cent to View news...

PET retailers from D, A, CH

Update now!

PET Handel
The unique work on the German retail pet shops. Essential information for successful marketing, sales and field service activities. Loose-leaf collection incl. folders and database CD.
Order now

Actual economic data

Statistik Zoofachhandel

Dähne Statistik Zoofachhandel
It provides all the key performance indicators for the German PET industry.

Language: German
Order now


Get the latest news about the PET industry weekly per email.

Just register