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43 million pet-owning households shop at Walmart

Of 67 million pet-owning households in the U.S., two-thirds do any type of shopping at Walmart or Sam's Club, with Walmart alone claiming 43 million pet-owning households in its customer base, according to data published in U.S. Pet Market Focus: Walmart as Competitor, the third report in a four-part series on Walmart Inc. by market research firm Packaged Facts. Other leading mass marketers Target, Costco, and Kroger combined have a customer base of about 35 million pet-owning U.S. households.

Packaged Facts estimates that more than a third of Walmart pet product purchasers report buying more pet products from Walmart than a few years ago, while less than 10% report buying less, and almost half are buying about the same amount. By demographic, adults in the influential and increasingly powerful Gen Z and Millennial age bracket (18-34 years old) are especially likely to report buying more products from Walmart than they did a few years ago. 

| 9 August 2018


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