To date the company has expanded its customer portfolio to include many other private label clients. It also offers its own pet food range with All Dogs & Cats and Tasty Petfood. In 2004, Aller Petfood was one of the first pet food manufacturers to enter the Russian market and is now regarded as market leader in the market for Russian retail brands.
The family firm is now managed by Henriette Bylling, daughter of Povl Bylling.