Chris Cavanagh, general partner of Guidepost, and Andrew Wait, former managing director of Ancestry and Lynda.com, will join the board of directors at Tractive. Attila Balogh, former chairman and CEO of Partner in Pet Food (PPF), is also involved in the investment initiative.
With the new financing, Tractive intends to invest strongly in customer acquisition and product development. Andrew Bleiman is joining Tractive as executive vice-president for North America, while Martin Theissen, former marketing manager at Trivago, will shortly take up the post of vice-president of marketing.
Tractive will also invest in strengthening its market position in Europe further. This will include new offices for over 250 staff. These are currently being built close to the current company headquarters in Pasching.