Classes include lectures and interactive sessions. The interactive presentations are designed to fit the practical needs of sales, marketing, operations and management. The online programme will focus on current topics and upcoming trends including private label strategy, product development, scenario planning and retailer/manufacturer relationship, e-commerce and generational marketing.
PLMA's online executive education programme will be held on the mornings of 27 and 28 October. All classes will be conducted in English. Registration to attend is open to all PLMA member companies, retailers, and guests.