Global Data learned from a consumer survey that 66 per cent of pet owners are always or often influenced by how well a product is attuned to their pet's specific needs and personality. The greatest interest in personalised and individually created pet food was shown by the so-called Generation Z, who were born between 1997 and 2012.
Global data study
Generation Z keen on personalised pet food
Global Data learned from a consumer survey that 66 per cent of pet owners are always or often influenced by how well a product is attuned to their pet's specific needs and personality. The greatest interest in personalised and individually created pet food was shown by the so-called Generation Z, who were born between 1997 and 2012.