With Poésie, Vitakraft presents a new moist food line with plenty of potential in eye-catching heart-shaped trays. The various types are coordinated to the requirements of adult cats and their top quality and delicious flavour will win felines over. Four vegetable in sauce menus are offered along with two varieties of jelly and terrine respectively. Each menu is produced with appetising ingredients but without the addition of sugar, colourings or preservatives. Four lightly whipped mousse varieties complete the range. Tray and tin alike contain practical 85 g portions, thus catering to the growing single-serve market. The sales launch is supported by appealing promotional campaigns, samplings and POS materials. www.vitakraft.de hall 1, stand 324